Tuesday, March 29, 2011

New Coupon Policy at Kroger- Houston Texas Area

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There were rumors, now it has been confirmed! Kroger in Houston Texas area is doing away with double/triple coupons! You can read the press release below for the full details thanks to Living On Love and Cents! Here in Cincinnati our Kroger doubles coupons up to $1, so we have never had the advantage of triple coupons. But I don't think I would be too happy if I lived in Houston right now!!

Here is the announcement just posted on www.kroger.com for Houston area Kroger shoppers.
Houston Announcement
An Important Message Regarding Greater Houston Texas Stores:

Kroger operates 2,458 supermarkets and multi-department stores in 31 states across the country as 18 separate divisions. Each Kroger division offers various customer rewards and savings programs depending on each specific market.

Greater Houston, Texas area Kroger stores will discontinue the double/triple coupon program on Wednesday, April 13, 2011. We are in the process of finalizing the new coupon policy and will share this with local customers when it becomes effective. In the meantime, the information listed below should prove helpful in responding to your questions about the matter.

*With the growing popularity of digital coupons, mobile apps and manufacturers producing coupons valued at more than 50 cents, we feel it’s an ideal time to test out a new money-saving program and discontinue double/triple. There’s a possibility we may re-introduce double/triple by hosting special shopping events intermittently.
*We will still continue to accept coupons at face value. Part of the new policy states there is a limit of one electronic or paper manufacturer coupon per item. The opportunity to stack is no longer available. A digital coupon and manufacturer paper coupon may not be combined on the purchase of a single item. More than 100 digital coupons are available daily at www.kroger.com.
*If you have loaded an electronic coupon to your Kroger Plus card, then the digital coupon will apply before the manufacturer paper coupon.
* In addition to accepting coupons at face value, Kroger still offers a number of ways to save. We saved Texas shoppers more than $25 million in 2010 through different programs, including the generic drug pricing ($4/30-day supply and $10/90-day supply), fuel rewards, everyday 10% senior discount for shoppers who are 59 and older and our pick 6 wine discount. Also, Kroger customers will continue to receive Loyal Customer Mailings that include coupons tailored directly to the products they buy most.
* Through the fuel rewards program, shoppers save 3 cents per gallon everyday at Kroger Fuel Centers. There are 67 Kroger Fuel Centers in Greater Houston. Customers can save 10 cents per gallon at Kroger Fuel Centers and at more than 500 participating Shell locations in the area when they earn 100 fuel rewards points. Kroger 123 Rewards MasterCard holders continue to save 15 cents per gallon on fuel at Kroger.
* Rewards points can be earned in the following ways:
– Spend $100 on groceries, earn 100 points. ($1 = 1 point)
– Spend $50 on gift cards and we double the points. (1 $50 gift card = 100 points)
– Fill or refill 2 prescriptions at a Kroger Pharmacy. (1 prescription = 50 pts)

A more thorough outline of our coupon policy is to come; however, we want to equip you with key messages that can address your current concerns. Please feel free to use coupons before the double/triple program expires on Wednesday, April 13.

We appreciate your feedback and are anxious to share a new savings program to our Houston-area customers that will help you and your families save even more. Details will be released closer to the April 13th date.

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Anonymous said...

I live in the Houston area. This really bites!!! I can't beleive it. Once this program ends - I will be limiting my shopping at Kroger. ...and I am not the only one. There are about 80 of us that get together and we are all very disappointed....

Just Trying To Save Money said...

I am hoping that this idea crashes and burns! I would hate to see this become policy everywhere- at all Kroger! I understand they are trying to save money, but that is what we as couponers are doing as well. With everyone's budget being very tight, we count on those coupons to double. Our grocery budget would have to change drastically if we were no longer able to have doubles!

Anonymous said...

This must be in response to the new show on TLC...Extreme Couponing. If we ALL bought $1,800 worth of groceries for $6, Kroger would go out of business. It does bite!

Anonymous said...

I live in Houston as well and yeah it does bite. I am actually looking at surrounding cities as so far as far north as woodlands they are no longer doubling or tripling coupons. I really hope kroger loses alot of customers due to this and realizes how important it is, especially in these times. Randalls is starting to look real good right now